VPRITUL

Ukrainian charitable giving needed a platform that matched the speed and trust of mobile banking. Monobank — Ukraine's most popular neobank — partnered with Впритул, one of the country's largest charity platforms, to create a seamless donation experience. The challenge: design a system where every donation triggers a matching double contribution, creating a "Double Trail" effect that amplifies generosity.

The platform had to work within Monobank's existing ecosystem while maintaining the emotional weight of charitable giving — not just another payment flow, but a moment of genuine human connection.

This project ran through a complete 12-stage design pipeline, each stage building on the previous with documented decisions and critique gates:

1. Research — Competitive analysis of 8+ donation platforms (GoFundMe, Monobank Charity, Впритул existing)
2. Strategy — Positioning, user personas, success metrics
3. Information Architecture — Site map, navigation structure, content hierarchy
4. User Flows — Donation journey, onboarding, error recovery paths
5. Wireframes — Low-fidelity structural layouts for all key screens
6. UI Design — Component library, screen compositions, interaction patterns
7. Design System — Tokens, typography, color, spacing, component specifications
8. Visual Polish — Pixel-level refinements, micro-interactions, transitions
9. Accessibility Audit — WCAG 2.2 AA compliance review
10. Design Critique — Senior-level zero-tolerance review
11. Prototyping — Interactive HTML/CSS prototypes
12. Report — Final deliverable documentation

The "Double Trail" is the emotional and functional core of the platform. Every donation creates a visible ripple — the giver's contribution is matched, doubling the impact. This isn't just a feature; it's a design philosophy that shapes every screen.

The visual language reinforces this: paired elements, mirrored layouts, and a sense of growth that's both personal and collective. When you give, you see your impact multiply in real time.

The project received a GO verdict after rigorous critique. The design system was built to scale — reusable tokens, documented component states, and accessibility baked in from stage one. The pipeline itself became a reference for how AI-directed design can produce shipping-grade work.

Final compositions designed in Figma (page V2) — the campaign-ready set for the "Де знову тепло" (Where It's Warm Again) donation drive: company banner, feed post, and partner stats slide.

The full campaign also includes a 1080×1080 quest visual ("Квест: Тепло" with live progress and dual CTA) and a 1080×1920 stories format with region map legend — available in the Figma file.